Considering the users’ responses, the quiz will recommend the ideal makeup look and Make Up For Ever products to re-create the trend, with links to purchase directly from CDFG’s ecommerce Bugou site. beach, trekking, hotels & bars) and preferred make up routine. The What’s Your Mood Today? quiz recommends trending make up looks based on user’s mood for of the day, chosen Hainan activity (i.e. To keep players engaged and returning daily, they can compete to win prizes which are awarded to weekly and monthly high scorers. Here, users are ‘teleported’ to the boutique where they can virtually browse bestsellers, new launches, and travel exclusives participate in brand immersion room engagement activities book one-to-one beauty classes at the play table and organise group buys with friends.Ĭonceptualised from Make Up For Ever’s newly launched HD Skin Powder Foundation, the Desert Travel interactive game invites players to skate through winding sand dunes to collect the brand’s products while avoiding obstacles along the way. The homepage features a 2D virtual simulation of Make Up For Ever’s flagship boutique at cdf Haikou International Duty-Free Shopping Complex. With this Mini Program, it allows us to develop our relationship with the Chinese consumers, in turn allowing them to discover and interact with us.” Make Up For Ever Regional Brand General Manager, Travel Retail APAC & Sea-Oceania, Keith Teoh said: “We always strive to connect and engage with our consumers. Moreover, the results show how affordance theory is applied to the use of WeChat mini programs.To facilitate a multifaceted discovery journey, the program will be actively boosted across various omnichannel customer touchpoints to grow awareness and drive membership recruitment. This paper found that WeChat played a more active role in various tourism-related interactions with Chinese social networks. The results show that travel-related WeChat mini programs play a very important role in Chinese social network tourism activities. The authors searched the topic of "how do you perceive the travel-related WeChat mini program" and then crawled the 200 comments found 180 comments were analyzed after data cleansing. This study applies affordance theory to investigate the WeChat mini program's role in tourism activities through social network analysis using the R programming language. After it was officially released in 2017, many travel enterprises have launched their own mini programs on the WeChat platform. Moreover, the results show how affordance theory is applied to the use of WeChat mini programs.ĪB - The WeChat mini program is an application embedded in WeChat that users can use without downloading and installing. N2 - The WeChat mini program is an application embedded in WeChat that users can use without downloading and installing. © 2019 Korean Society of Management Information Systems. This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2014S1A2A 2028351). This work was supported by LG Yonam Foundation (of Korea). T1 - The WeChat mini program for smart tourismġ.
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